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Unusual, but very profitable, you can call such a commercial niche as content marketing. And if you are looking for an agent-type business for yourself, then this is what you need. A content marketing strategy is an action plan to create and disseminate useful content to attract the additional interest of the target audience to the company’s products, engage potential buyers in the discussion of the transaction and increase sales efficiency.

Content marketing has become a trendy area, especially in the context of optimizing campaign budgets, and there are no signs of cooling interest in it soon. Conventionally, the entire work process in this sphere can be divided into three stages: strategy, content creation, the spread of it. Accordingly, such commercial activity will be both profitable and very interesting.

But before you start your own business, it's worthwhile to comprehend everything, to predict possible pitfalls and risks thoroughly. Accordingly, it would be best if you had a content marketing strategy plan that is integrated with business goals to ensure that it delivers results. Thus, the content marketing business plan will not only indicate mandatory and probable costs and profits, but also show your position among competitors, and help to identify likely obstacles on the path of achieving commercial goals.

The content marketing business plan templates that we offer are a kind of instruction, thanks to which you can quickly conduct entrepreneurial activities. It will determine the resources you need, provide an assessment of competition, will contain the setting of goals and objectives, and also will help develop a strategy to achieve these goals.

A little patience, 3-5 specialists, a small budget for the promotion of content — and you will succeed. Content marketing works. It is especially useful for small companies. Yes, they can not compete with the giants of the budget, but they are better in flexibility and lack of the frameworks for experimentation. And you will help them in such an issue, while the content marketing business plan will help you.

Content Marketing Agency Financial Plan Template Will Help You

  • Build your plan and pitch for funding
  • Plot your Startup Loans repayments
  • Create a Revenue projection for your agency
  • Use Customer Lifetime in the revenue forecast
  • Make a complaint, 5-year Cost Assumptions Plan
  • Schedule your Startup Loan’s repayments
  • Drive count of employees based on customers' count
  • Build a Sales Funnel
  • Run 2 valuation methods
  • Use 161 Currencies for inputs and outputs

Benefits of using a Content Marketing Agency Financial Plan Excel Template

Key Metrics Analysis
Creates 5-year financial projections, proforma, financial statements, and financial ratios in GAAP or IFRS formats on the fly.

Marketing Budget
The fact is - you would need to spend money to get visitors (leads).
So, the template has a marketing budget section to cover this calculation. Just enter budget assumptions, and the cost per visitor (lead) and you are ready to go forward.

Most agencies have to adapt to seasonality trends. This template will help you adjust to seasonality. Just enter 100% in total for a year by month to distribute the marketing budget, which drives the newly acquired customers.

Personnel demand forecast
Do you need to drive employees count based on customers' count? This template has this option in place. Just enter the ratio of employees you need per one new/active customer to forecast the count of employees required.

Customer Mix
Do you have a multiple-service agency? Then, you would need to enter the customer mix by the services you provide. And yes, you not limited by 100% in total as your customers may use two or more services.

Sales Funnel
Do you need to assume for Visitors (Leads) to Customers conversion ratio to build your agency sales funnel? Use a 3-step sales funnel integrated into the model to make correct assumptions about your sales funnel.

Starting Point
Do you have existing customers, and you like to start your agency forecast from that? Just put the numbers to the right of service names, and you are ready for the next steps.

5 years forecast horizon
Generate fully-integrated projections for 5 years (on a monthly basis). Automatic aggregation of annual summaries on outputs tabs.

Content Marketing Agency Financial Plan Excel Template Reports

Build your plan and pitch for funding
Impress bankers and investors with a proven, strategic business plan that impresses every time.

Top Revenue
Analysis of the revenue streams by each product category

Cash Flow Statement
It is one of the most important reports because the main goal of each business is to generate cash flow. It shows how much you have consolidated money, how much is not enough when you need to attract additional financing.

Break-Even Analysis
5-year break-even analysis clearly presented with a chart and numeric

2 valuation methods
DCF with Long Term Growth DCF with Multiple The standard and most traditional methods according to which a company is worth the cash that it’s going to generate in the future

Top Expenses
This tab displays your 4 biggest expense categories and the rest of the expenses as the “other”.

All in One Place
Includes all required forecasting reports containing assumptions, profit and loss accounts (income statements), cash flow projections & statements, balance sheets, performance reviews and summaries for months, quarters and years (incl. numerous graphs and KPIs)

Pre-built Integrated Financial Summary
Creates a financial summary formatted for your pitch deck

Get a robust, powerful Financial Model which is fully expandable
Robust and powerful Excel template is your solid foundation to plan a wide range of different business models. Advanced users are free to expand and tailor all sheets as desired, to handle specific requirements, or to get into greater detail.

All-in-one Dashboard
consists of Income Statement, Balance sheet and Cash flow statement monthly and annual information, presented both with figures and charts

Financial reports
This template is a powerful tool that contains many reports for understanding the financial performance of your business.

Works for startups
Creates a financial summary formatted for your pitch deck

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