Market Research Excel Spreadsheet Template

Interviewee Registration
Record all the interviewees and divide them by demographic profiles or buying personas that are interesting for your business

Search Questions
Define what questions will be asked to the audience for which the market research is targeted and choose which types of responses will be allowed for each case

Market research
Area to tabulate the answers to all the questions for each of the interviewees. Here conditional formatting facilitates the understanding of the given answers

Report with Search Statistics
Compile all the answers to each of the questions so that you know what are the main trends and interests of your target audience

Major and Minor Interests
View a list with the top 5 of the items that generate the highest and least interest in the audience you interviewed for your market research

Graphics for Printing
List with all graphics (one for each question) ready to print

Market Research Dashboard
Control panel with the level the percentage of positive responses, the amount of respondents, questions and visual charts to show the main information of the worksheet

Market Research Excel Spreadsheet Template
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  • Works on MAC and PC
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