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Public relations or PR is the tool that contributes to the formation of an opinion about the brand, product, or service among the population. Since, for many companies, the expansion of staff and the creation of a PR department is not always advisable, they actively use the services of specialized agencies on an outsourced basis. And business in this direction promises to be very, very profitable.

One who knows well what propaganda is can work in the field of public relations. But it is more critical for an entrepreneur who decides to launch such a business to develop organizational and administrative skills in himself, as well as to have in his hands a detailed strategy for managing the project in the form of public relations agency business plan. This document will not only help to calculate everything in advance but will also help to attract potential investors.

Public relations agency business plan includes such main sections as market analysis and research. Here one can find a study of the local market for the presence of competitors, potential audiences. In short, you can re-evaluate the possibility of interference in a niche. Also, one will have access to the plan of the project, which contains cost items for the rental of premises, the purchase of office equipment, furniture, printing sets, and video equipment, etc. It also includes staff costs.

The financial plan of the project includes fixed and variable expenses for the billing period. Pay attention to the fact that the financial forecast developed by our specialists is designed for five years. By comparing the monthly costs with the income from the activities, you can determine the period in which the return on the project begins.

The success of the provision of intellectual services depends on the staff of the company, the ability to delegate authority, formulate tasks for the team, highlight the most essential points from the mass of unimportant ones. Nevertheless, at the initial and subsequent stages of the development of the company, a clear public relations business plan plays the primary role.

Public Relations Agency Financial Plan Template Will Help You

  • Creates A Financial Summary Formatted For Your Pitch Deck
  • Take A Loan
  • Identify potential shortfalls in cash balances.
  • Better decision making
  • Plan for Future Growth
  • Easily Model Income Statement And Balance Sheet
  • Enable you to identify when problems are likely to occur
  • Optimize the Timing of Accounts Payable and Receivable
  • External stakeholders such as banks may require a regular forecast.
  • Uncover New Opportunities

Public Relations Agency Financial Plan Excel Template Benefits

Get a robust, powerful financial model which is fully expandable
This well-tested, robust and powerful Excel template is your solid foundation to plan a wide range of different business models. Advanced users are free to expand and tailor all sheets as desired, to handle specific requirements or to get into greater detail.

Sales Funnel
Do you need to assume for Visitors (Leads) to Customers conversion ratio to build your agency sales funnel? Use a 3-step sales funnel integrated into the model to make correct assumptions about your sales funnel.

Most agencies have to adapt to seasonality trends. This template will help you adjust to seasonality. Just enter 100% in total for a year by month to distribute the marketing budget, which drives the newly acquired customers.

Starting Point
Do you have existing customers, and you like to start your agency forecast from that? Just put the numbers to the right of service names, and you are ready for the next steps.

Personnel demand forecast
Do you need to drive employees count based on customers' count? This template has this option in place. Just enter the ratio of employees you need per one new/active customer to forecast the count of employees required.

Customer Mix
Do you have a multiple-service agency? Then, you would need to enter the customer mix by the services you provide. And yes, you not limited by 100% in total as your customers may use two or more services.

Marketing Budget
The fact is - you would need to spend money to get visitors (leads).
So, the template has a marketing budget section to cover this calculation. Just enter budget assumptions, and the cost per visitor (lead) and you are ready to go forward.

Currency for inputs and denomination
Define any currency code or symbol and preferred denomination (e.g. 000s).

Public Relations Agency Financial Plan Excel Template Reports

Simple and Incredibly Practical
Simple-to-use yet very sophisticated financial planning tool. Whatever size and stage of development your business is, with minimal planning experience and very basic knowledge of Excel you can get complete and reliable results. Additionally, you will receive uncompromised after-sales service and access to valuable tutorial videos and blog posts.

Pre-built Integrated Financial Statement Structure
All of the core financial statements (Balance sheet, income statement, cash flow and statement of shareholder’s capital) are precisely defined and connected with the inputs.

Industry benchmarks
Сomparison of performance indicators in the model and in the industry.

Cash Flow Statement
It is one of the most important reports because the main goal of each business is to generate cash flow. It shows how much you have consolidated money, how much is not enough when you need to attract additional financing.

2 valuation methods
DCF with Long Term Growth DCF with Multiple The standard and most traditional methods according to which a company is worth the cash that it’s going to generate in the future

Break-Even Analysis
5-year break-even analysis clearly presented with a chart and numeric.

Capitalization table
Shareholder’s ownership dilution is calculated here. This tab consists of 4 rounds of financing.

All-in-one Dashboard
Сonsists of Income Statement, Balance sheet and Cash flow statement monthly and annual information, presented both with figures and charts.

All in One Place
Includes all required forecasting reports containing assumptions, profit and loss accounts (income statements), cash flow projections & statements, balance sheets, performance reviews and summaries for months, quarters and years (incl. numerous graphs and KPIs)

Financial performance KPIs
Here you can visually track key financial indicators over the five years period as well as 24 months period.
- EBITDA/EBIT shows your company's operational performance
- CASH FLOWS shows your company's inflows and outflows
- CASH BALANCE this is the forecast of cash in hand you will have.

Top Expenses
This tab displays your 4 biggest expense categories and the rest of the expenses as the “other”.

Save Time and Money
Excel-Financial-Model allows you to start planning with minimum fuss and maximum of help. No writing formulas, no formatting, no programming, no charting, and no expensive external consultants. Plan the growth of your business instead of fiddling around with expensive techy things.

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